Welcome to the IFABC

The International Federation of Audit Bureaux of Certification (IFABC) is a global federation of industry-sponsored organisations that recognises that in the fast-paced media landscape, advertisers and ad agencies need the certainty that comes from consistent and independently verified, readily accessible media data for advertising planning and investment.

The IFABC member organisations deliver services designed to support transparency and accountability in the media data that is used in advertising trading in their respective markets.


The aim of the IFABC is to work with national and international organisations that constructively support the goals and work of its members. The Federation facilitates the exchange of experience and best practice between member organisations.

Members organisations are committed to working towards a common goal of supporting transparency and accountability in the media data used for the purpose of evaluation of media channels by advertisers and media agencies.



The 28th IFABC General Assembly will take place in the heart of San Francisco from November 13-15, 2018 at the Westin St. Francis on Union Square, hosted by the Alliance for Audited Media, USA.

Regional meetings will be held in the morning on Tuesday November 13, 2018. An optional full day tour is being planned on Friday 16 November, 2018.

Delegates can attend the conference for €550 EUR which includes all evening events. The spouse/family member fee is €500 EUR which includes all afternoon activities and evening events.

You can find out more about the General Assembly through the IFABC 2018 General Assembly website at www.ifabc2018.com.

Further details about all sessions will be shared with members in the coming weeks. 

MEDIA audit

What is a media audit?

A media audit is an audit approach that adopts a combination of rules, regulations, and protocols – often established by industry led committees - that are then consistently applied and independently verified to ensure the veracity of the data provided to the advertising market and which is used to form the basis of advertising selection and ad trading decisions.  


The digital advertising ecosystem is increasingly prey to fraudsters with billions of dollars lost to ad fraud globally every year. Digital Audits enable publishers to reassure the market that they have legitimate audiences for their websites.

Digital Audits can comprise both technical traffic validation and business process audits with multiple layers of verification processes to provide assurance for advertisers and media agencies that a publisher is committed to ensuring a high level of accuracy and quality in their digital traffic reporting, so that the advertisers are ensured of minimising risk of wasted funds.  Read More

Digital Publications

Digital publications form part of publisher brand portfolios, the International Federation of Audit Bureaux of Certification (IFABC) has released a guide for the reporting of digital publications (non-website) by its membership.

The IFABC also acknowledges the rapidly changing media landscape and has provided four definitions of digital publication types : "editorial replica", "editorial plus", "targeted" and "dynamic".   Read More

Print audit

What is a circulations audit system?

A print circulation audit system is a combination of rules, regulations, and protocols - backed by a team of people, operations and infrastructure, and independent verification. Its aim is to be capable of delivering to the marketplace a true picture of the circulation performance of the audited publications.   Read More

Event audits

Brands now evolve over many platforms, to support brand audience interactions in all channels IFABC members provide event and exhibition audits for brands. The IFABC supports the evolution of event audit and the continued expansion of service opportunities. Read More

How to create an ABC in your country

A practical guide featuring strategies, plans, actions and hints for those interested in creating an ABC. View the practical handbook.