About Us

Welcome To The IFABC

The IFABC is a voluntary federation of industry-sponsored organisations that have been established in nations throughout the world and which have a common commitment to the accurate and transparent reporting of comparable print and new media performance data.

Read Circulation Auditing Around the World Report

Web Measurement

Global Web Metric Standards

The aim of the IFABC is the sharing of knowledge and experience to encourage best practice. This is especially the case for electronic media such as the Internet, where the IFABC as a group has taken the initiative to create and evolve a globally agreed set of metrics.

News

Perry named VP of CCAB, Canadian division of BPA Worldwide

Shelton, CT July 26, 2011 – BPA Worldwide, the global leader of auditing media, has named Rodney Perry Vice President of CCAB, its Canadian audit division. Perry, a veteran of Canada’s digital media industry, will be based in CCAB’s Toronto office.