The International Federation of Audit Bureaux of Certification (IFABC) is a global federation of industry-sponsored organisations that recognises that in the fast-paced media landscape, advertisers and ad agencies need the certainty that comes from consistent and independently verified, readily accessible media data for advertising planning and investment.

The IFABC member organisations deliver services designed to support transparency and accountability in the media data that is used in advertising trading in their respective markets.

The IFABC actively encourages the establishment of an audit bureau of circulations in countries where currently such a bureau does not exist.


The aim of the IFABC is to work with national and international organisations that constructively support the goals and work of its members. The Federation facilitates the exchange of experience and best practice between member organisations.

Members organisations are committed to working towards a common goal of supporting transparency and accountability in the media data used for the purpose of evaluation of media channels by advertisers and media agencies.





What is a media audit?

A media audit is an audit approach that adopts a combination of rules, regulations, and protocols – often established by industry led committees - that are then consistently applied and independently verified to ensure the veracity of the data provided to the advertising market and which is used to form the basis of advertising selection and ad trading decisions.