The sole purpose of this document is to
assist in the development of new ABC’s in countries
currently without an Audit Bureau of Circulation
affiliated to the International body.
Here is all that you need to do:- |
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 STEP 1
Contact the IFABC Central office and make the CEO aware of
your desire to develop and ABC in your country. He will
assist you throughout the process. And he will be able to
put you in touch with an existing IFABC member who will
act as a mentor throughout the process.
He will also assist you in getting temporary access to the
IFABC website members section. |
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STEP 2
Visit the IFABC website and become completely au fait with
it. Use it regularly so that you become familiar with all
of its information … especially the IFABC constitution and
Byelaws.
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STEP 3
Gather together a working committee consisting of people
with energy who recognise the need for ABC data in the
advertising decision making process. The need to be from
all 3 interested parties namely the publishers; the
advertising and media agencies; from the advertisers and
marketers. If you have a problem with this discuss it with
the CEO who is in touch with the relevant international
organisations representing theses sectors and who support
the IFABC in its mission to have a representative IFABC
member in every country where they are represented.
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STEP 4
The CEO will supply you with a relevant set of documents
which you can use as the basis for your own
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- Constitution/Article of Association
- Structures
- Procedures
- Rules
- Publishing format of the data
- Your fee structure
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STEP 5
Develop your
own set of documents in council with one another until
common agreement is reached and there is both a common
understanding and acceptance of the documentation.
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STEP 6
Have all of the documentation agreed and signed by all 3
parties
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STEP 7
Register the organisation in your country in the
appropriate manner |
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STEP 8
Send the documentation to the CEO for study and initial
approval by the IFABC Executive |
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STEP 9
Calculate the total average annual circulation of the
titles being measure by your new bureau. Send in you
joining and 1st year’s membership fee. |
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STEP 10
Await an early acceptance of your application and then
participate with the rest of the IFABC family. Attend the
regional and the bi-annual General Assemblies and
conferences and share the ongoing development with
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"NOTE: It has been our experience
that one of the biggest inhibitors to setting up a new ABC
bureau is the fear of the exposure of inflated circulation
figures from the past.
It is absolutely essential that all parties agree to an
amnesty and a cut off point. All have to accept that the
past transactions were done in good faith at the time
based on the information available at the time. Any
suggestion of recriminations or compensations will only
hinder the progress to a new dispensation with transparent
and reliable data for the future.
Bringing up the past will only lead to bad taste and
strained relationships. Business deals then were done on a
different basis. The new ABC will bring a new set of
values and relationships which are trustworthy."
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