Ad Metrics

AD IMPRESSION - A file or combination of files sent to a valid Ad Browser as an individual advertisement as a result of that Ad Browser's request being received by the server. A valid Ad impression may only be counted when an ad counter receives and responds to an HTTP request for a tracking asset from a client. The count must happen after the initiation of retrival of the underlying page content. Examples of a tracking asset typically include a pixel tag, a 302 redirect, or the ad content itself.

SERVER SIDE INSERTION
The WAP server requests a file from the Ad server after receiving a request for a WML file from a BROWSER. A WAP AD IMPRESSION occurs when the Ad server returns the relevant file.

DIRECT AD SERVING

The WAP AD IMPRESSION occurs if the Ad server successfully serves or redirects to an Ad file when the BROWSER'S gateway requests a WML file.

INTERACTIVE TV AD IMPRESSION - A file or a combination of files sent to a valid BROWSER as an individual advertisement as a result of that BROWSER'S request being received by the server.

AD CLICK - An AD IMPRESSION clicked on by a valid BROWSER.

WAP AD CLICK - A WAP AD IMPRESSION clicked on by a valid BROWSER.

INTERACTIVE TV AD CLICK - An INTERACTIVE TV AD IMPRESSION clicked on by a valid BROWSER.

Web Standards

IFABC web standards define the key metrics relevant in buying and selling digital media.

They cover everything from page impressions to email delivery and are truly global in their application.

• Web Measurement
• IFABC WWW Standards Group
• Impression Metrics
• Browser Metrics
• Visit Metrics
• Ad Metrics
• Other Digital Media Metrics
• Other Criteria
• Email Metrics