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Circulation Auditing Around the World
The International Federation of Audit Bureaux of
Circulations (IFABC) is a voluntary cooperative federation of
industry-sponsored organizations established in nations
throughout the world to verify and report facts about the
circulations of publications and related data.
IFABC Objectives
• To encourage and facilitate the exchange of experience
between the member organizations.
• To work towards greater standardization and uniformity in
the reporting of circulations and other data.
• To encourage the establishment of an audit bureau of
circulations in countries where such a bureau does not
exist.
• To cooperate with national and international organizations
in any way connected with members' activities.
Membership Eligibility
Although IFABC member bureaus differ in organizational
structure and in operational procedures, the Bylaws provide
that each bureau elected to membership shall meet the
following qualifications:
• Have tripartite sponsorship -- by advertisers, advertising
agencies and publishers.
• Use standardized terms and definitions for reporting
circulation within the sphere of their own activities.
• Operate as not-for-profit organizations.
• Issue facts about circulation, without opinion.
• Encourage active participation by all eligible advertisers,
advertising agencies and publishers.
Affiliated Membership without voting rights may be granted
to organizations not qualifying as full members but
performing activities leading to the verification and reporting
of circulation. |