The necessary factors in Establishing an Audit Bureau In essence, independent audit bureaus are founded and prosper because advertisers and advertising agencies are united, and persistent in their demand for independently audited circulation and other data.

In the early, formative stages in the development of an audit bureau, it is essential that major media participants accede to advertisers and accept the discipline of audits. This action will, in effect, challenge other significant industry participants to join their peers in the acceptance of independent audits.