“Mankind measures time from Greenwich.
Our modern day calendar is based on the Gregorian calendar.
Altitude and longitude are measured from the poles and the equator.
The accepted measurement of a meter is the distance between 2 points in a temperature controlled environment.
Marketers trust the ABC as the medium measurement standard.”
Renowned marketer. |
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“If I was a media planner and was destined to be marooned on an island. With just one media planning tool it would be an easy choice – I’d take the ABC’s.
ABC’s, like diamonds, are forever. They truly track trends. They are the bedrock. They are accurate, reliable, essential, solid and trustworthy.
Comfortingly sane – just the sort of companion needed for a desert island.”
A leading publisher |
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“The responsibility of media planning and buying is that of investing trust money. Media professionals seek every element of substance and security on behalf of their clients.
This is the safe harbour that the ABC provides in the rough seas of media investment. The ABC takes the guess work out of the media investment equation.”
International Media Planning Agency Head |
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“An ABC certificate is as important to a medium as a birth certificate is to a person. Without one you are nobody.”
Media Agency Director |
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“I can bank circulation. It’s a trustworthy currency.”
International Publishing Company President |
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One of the key missions of The World Federation of Advertisers (WFA) is to help to set up in all countries independent systems to measure media audience. At global level, WFA helps to set the standards and to upgrade the tools each time it is felt necessary. At national level, the National Advertiser Associations contribute to reach the same objectives.
The WFA is very keen to share the IFABC mission and objective and wishes the two organisations to build a strong and active partnership.
Bernhard Adriaensens - World Federation of Advertisers |
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Endorsement comments about the ABCE: (Internet measurement in UK)
Comment by Nick Suckley, Media.com
Nick Suckley is managing director of the interactive planning and buying agency, Media.com.
“It was a great year for the interactive advertising sector in 2003, with expenditure up over 80 per cent, and now accounting for two per cent of total UK ad expenditure. But let's not kid ourselves that the picture is all rosy, there is still a struggle to convince many advertisers that online media, and the web in particular, has a major role to play in delivering effective marketing campaigns.
How we quantify the medium will be critical in determining whether online begins to take greater share of budgets from brand-based advertisers. That is why measurement standards for third party ad servers are important and why ABC ELECTRONIC and other industry bodies should be supported.
Ad impressions and ad clicks are now widely accepted as the trading currency for online. But up until now we've had no standard, independent source of evaluating exactly what we're measuring and therefore what we're buying. Through JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) ABC ELECTRONIC is providing the industry with the measurement metrics needed to standardise the way ad inventory is measured and robotic traffic removed. Therefore helping all parties to understand and recognise the valid differences between agency and publisher data.
It is now time for the industry to collectively address how and what we trade as a medium and support organisations such as ABC ELECTRONIC, who are working on behalf of us all to help grow the medium.” nick.suckley@mediacomuk.com
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ABC ELECTRONIC excels at AOP Online Publishing Awards 2003
ABC ELECTRONIC has been awarded the prestigious 'Service Provider or Supplier to the Industry' award at the AOP Online Publishing Awards.
ABCE was praised for its ongoing work over the last 12 months in the auditing of electronic media, and for driving in the development of new industry-agreed metrics for the measurement of searches, streams, SMS and email.
The judges commented:
"ABC has worked very hard to meet the ever-changing needs of the industry. A service-oriented, responsive approach has made ABCE a real support to online publishers. ABCE has shown perseverance and flexibility and its commitment to building greater accountability for the sector fits in well with AOP objectives."
“Extremely relevant. Vital information for encouraging advertisers to budget for online advertising.”
Nicola Flory - Hay Smith Advertising
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'It's (ABC) the greatest guidance I'll ever get about the success or failure of a title. I'd never go into negotiation without checking a title's historic ABC data first'
Leah Annett, Press Manager - Starcom Motive, London |
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